The collection talks about romanticizing with summer while covered in handcrafted handloom cotton and khadi. The shoot reflects a positive energy where summer is personified as a person.
With our Spring summer 2018 collection, we have shifted the brand towards more sustainable and ethical clothing by associating with different weavers from West Bengal and Bhopal.
There is an earthiness to using pastel colours using all Indian handcrafted techniques from handwoven khadi to hand block printing.
We want our consumers to be aware of ethical practices and buy less, choose well philosophy.
Basic, timeless pieces that can be worn for a longer time is our focus.